Marketing Deconstructed

Marketing Deconstructed
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Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

  1. 08/13/2025

    The LinkedIn Playbook for Executives: Data-Backed Strategies with Justin Nassiri

    LinkedIn isn’t just a resume site anymore; it’s the #1 platform for building trust, expanding your network, and driving real business growth. In this episode of Marketing Deconstructed, host Ali Schwanke sits down with Justin Nassiri, founder of Executive Presence, to break down how executives, founders, and sales leaders can create a LinkedIn strategy that actually works. In this episode, you'll learn: Why email outreach is losing its edge and how to use LinkedIn for genuine, trust-building conversationsHow to transform your profile into a 24/7 sales funnelHow to use commenting strategically to grow your influence (and even get clients)Why consistency matters more than perfection when posting Resources From This Episode: The LinkedIn Playbook for Modern CEOs: https://executivepresence.io/ebook/2025-linkedin-playbook-for-modern-ceos/ Executive Presence: https://executivepresence.io/ Connect with Justin on LinkedIn: https://www.linkedin.com/in/justinnassiri/

    43 min

  2. 07/22/2025

    The Shortlist Method: Why 14 Interactions Beat 100 Touches Every Time

    Let’s face it: business development often feels like a mystery, and for service providers, it can feel downright uncomfortable. In this episode of Marketing Deconstructed, Ali Schwanke talks with David Ackert, author of The Shortlist and CEO of PipelinePlus, to explore why traditional business development is broken and how professionals can build a more authentic, consistent, and scalable system for growth. What You’ll Learn in This Episode: The Real Difference Between a Touch and an InteractionHow to Build and Manage a “Shortlist”40 Follow-Up Tactics That Aren’t “Just Checking In”__________ The Short List: How to Drive Business Development by Focusing on the People Who Matter Most: https://www.amazon.com/Short-List-Business-Development-Focusing/dp/B0DCQ2Q8MS PipelinePlus: https://pipelineplus.com/ Connect with David on LinkedIn: https://www.linkedin.com/in/davidackert/

    34 min

  3. 04/29/2025

    How to Sell to Skeptical Technical Buyers: Building Trust with Content

    How do you earn the trust of technical buyers who are skeptical, logical, and allergic to marketing fluff? In this episode of Marketing Deconstructed, Ali Schwanke sits down with Anthony Garone, co-founder of Edify Content, to break down exactly how to communicate with technical audiences. Anthony shares: How AI has permanently changed content marketingThe 5 critical things your content must include to sell to technical personalitiesThe surprising mistakes most companies make that kill deals late in the sales processReal-world tactics for speeding up sales cycles with better content (like security pages, architecture diagrams, and more!) __________ Better Sales Content with Anthony: https://bettersalescontent.com/ Check out Edify Content: https://edifycontent.com/ Make Weird Music: https://www.makeweirdmusic.com/ Work with Anthony: https://anthonygarone.com/ Connect with Anthony on LinkedIn: https://www.linkedin.com/in/anthonygarone/

    39 min

  4. 04/24/2025

    Inside the 2025 Content Report with Josh Spilker of AirOps

    How are content teams really adapting to AI in 2025? Join Ali Schwanke and Josh Spilker, Content & SEO Lead at AirOps, as they unpack the latest insights from the State of Content Teams 2025 report. Based on findings from 144 content leaders, this episode explores the future of AI in content workflows, why answer engine optimization (AEO) is rising, and how roles like the content engineer are reshaping what high-performing teams look like. In this episode, you’ll learn: The 4 stages of AI adoption and why only 17% of teams have fully integrated AIHow AI can reduce bottlenecks in research, ideation, and approvalsThe rise of the “Content Engineer” and why every team will need oneA fresh look at content metrics in a zero-click, AI-driven worldWhy AEO matters now—and how to optimize for it__________ State of Content Teams Report 2025: https://www.airops.com/ Check out the Descript Case Study: https://www.airops.com/blog/descript-drives-35-organic-traffic-growth-with-content-refresh-workflows Explore AirOps Academy: https://www.airops.com/academy Connect with Josh on LinkedIn: https://www.linkedin.com/in/joshspilker/

    25 min

  5. 04/03/2025

    From Referrals to Revenue: Building a Scalable Sales Funnel with Jason Pearl

    Struggling to grow beyond word-of-mouth and referrals? Ali sits down with Jason Pearl, founder of Nacre Consulting, to unpack the journey from unpredictable referrals to a scalable, trackable sales funnel—and how HubSpot played a key role in that transition. Jason shares practical frameworks for overcoming growth ceilings, defining your ICP, creating a sales playbook, and building a reliable revenue engine for SMBs. Learn how to avoid being too reliant on referrals, the metrics that matter, and why your delivery needs to match your marketing message. More key takeaways from this episode include: The danger of relying solely on referrals for growthHow to build your first scalable sales funnelKey metrics to track inside HubSpotWhy GTM (Go-to-Market) strategy isn’t just for SaaSHow Jason tracks and automates referral sourcesThe power of productizing your services__________ Nacre Consulting: https://www.nacreconsulting.com/ Follow Jason on X: https://x.com/jasonmpearl Connect with Jason on LinkedIn: https://www.linkedin.com/in/jasonmpearl/

    34 min

  6. 03/18/2025

    The Two Types of Content Every Business Needs to Grow with Erik Jacobsen

    Content marketing is changing—are you keeping up? The old model of creating SEO-driven content designed for search engines is no longer enough. Today, successful businesses are winning by creating content designed for scrollers, not searchers. In this episode, we sit down with Erik Jacobson, CEO of Hatch and host of 95% Content, to talk about the two essential types of content every business needs: 1. Brand Awareness Content (Attention-Driven) – Content that grabs attention and makes sure people recognize your name. 2. Demand Creation Content (Intention-Driven) – Content that builds trust, educates, and ensures your brand is top-of-mind when customers are ready to buy. More key takeaways from this episode include: The “Shortlist Effect”: When buyers finally decide they need a solution, they already have a list of brands they trust. How do you make sure you're on it?Why B2B content isn’t boring, but your strategy might be: Erik breaks down why expertise and storytelling make all the difference.How to repurpose content like a pro: You don’t need to start from scratch. Erik shares cheat codes for turning existing conversations, calls, and internal knowledge into high-impact content.The power of teaching-based marketing: Content that helps and educates is the best sales tool you have. Want to stand out in today’s saturated content landscape? This episode will show you how to simplify your content strategy and start generating real business results. __________ Visit Hatch: https://www.hatch.fm/ Listen to 95% Content: https://open.spotify.com/show/45MRFs9GEwJsXHtJSUByrs?si=3a3b222f1d3641b2 Connect with Erik Jacobson on LinkedIn: https://www.linkedin.com/in/erik-jacobson-hatch/

    42 min

  7. 03/11/2025

    The 80/20 Rule of Sales Success: Finding Your Blue-Chip Clients

    Is your business stuck because you’re the only one who can close deals? In this episode, Ali Schwanke interviews Scott Peterson, author of Beyond the Founder Rainmaker, to break down why so many founder-led companies struggle to build a successful sales team. Scott shares his Revenue Compass methodology, revealing how to identify blue-chip clients, avoid dirty money, and build a repeatable sales process that scales beyond the founder. We also discuss: Why 20% of clients generate 80% of revenue (and what to do about it)How to transition from networking-based sales to a scalable strategyUsing LinkedIn and CRM tools like HubSpot Playbooks to operationalize salesThe surprising way marketing and sales misalignment can tank revenue Take Scott’s free Revenue Compass Assessment: https://www.carverpeterson.com/ Read Scott's Book, "Beyond The Founder Rainmaker: Build Your Blue Chips Sales Strategy"https://www.amazon.com/Beyond-Founder-Rainmaker-Build-Strategy/dp/B0DXF6ML6K Connect with Scott Peterson on LinkedIn: https://www.linkedin.com/in/carverpeterson/

    47 min

  8. 03/03/2025

    How to generate & execute your BEST creative ideas

    Want to unlock game-changing creative ideas? Ali Schwanke sits down with Craig Mangan to talk about the science behind creative thinking, idea generation, and how to avoid the dreaded “Swoop and Poop” that kills great ideas. Craig shares his proven frameworks, including Jealous Inspiration Sessions, Worst First, and Crazy Eights, to help teams unlock their best ideas while navigating workplace politics. Key Takeaways from This Episode: Why “having good ideas” isn’t the real problem—momentum isHow to use proven exercises to spark originalityWhat happens when executives swoop in last-minute with unexpected feedback—and how to prevent it before it kills your best ideas This episode is packed with actionable insights to level up your strategy. Connect with Craig Mangan on LinkedIn: https://www.linkedin.com/in/craigmangan/

    34 min
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Get a marketing master class, a few pieces at a time. Breaking down the concepts you need to know in marketing, psychology and sales to help you connect with customers and make more money. Hosted by Ali Schwanke.

Information

  • Creator
    Marketing Deconstructed
  • Years Active
    2024 - 2025
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Marketing Deconstructed
  • Show Website
    Marketing Deconstructed